Customers are becoming more demanding and their wishes are growing. Waiting is less and less accepted these days and the fast reservation and sales process is becoming a matter of course. Meeting the rising expectations of customers can be a challenge. A suitable webshop and reservation system that optimizes the aspects of business and marketing management can support you in this.
A reservation system and a webshop not only bring many advantages for your customers, but also for your business. With the right reservation system, you have your resources and planning under control at all times. You can plan new reservations and serial bookings for your appointments such as treatments, training sessions or admission slots safely and easily in a central calendar view.
The complex and reliable configuration of resources (e.g. beauticians, rooms, equipment) and treatments prevents double bookings and errors during the reservation process. With functions such as planning free time slots and availabilities, you can optimize free appointments that are to be published for the back office and the web store.
Making online reservations possible
The customer wants to book a massage with you, picks up the phone and reaches… the answering machine?! Nowadays, this can mean that the customer calls the next studio straight away instead of trying you again. Another scenario would be that you answer the phone every time you receive a call, which would also mean that you interrupt the treatment of your customers to answer the phone. Of course, behind every call there may be a potential customer, but you shouldn’t forget about customer service for your current customer on the treatment table. For many customers, going to the beauty salon is synonymous with rest and relaxation and me-time, i.e. time that the customer explicitly sets aside for herself, and she wants to be treated accordingly during a beauty treatment.
Online reservations take the pressure off employees and give them more time for personal contact with customers.
The webshop as a reservation platform optimizes the utilization of the beauticians, free appointments are published even after your working hours and your offer can be sold.
Online payment
Digitalization is also influencing the world of cosmetics and wellness, where online reservations are also a trend. Customers want to be able to book and pay for appointments themselves at any time, around the clock. Direct payment also has a significant advantage for you: as soon as bookings are paid for directly online, the unpopular cancellations of appointments or even no-shows without cancellations are significantly reduced.
Appointment reminder
If a customer has booked an appointment online, the reservation system offers the customer an integrated notification function via SMS or e-mail so that the booked appointment is not forgotten. Automatic notifications are nothing special these days and all of us are familiar with them. But they have become a standard that is expected. The advantage here is not only for your customers, but also for you: you have fewer gaps in your diary or do not have to search for a new alternative appointment together with your customer, as the appointments are less likely to be forgotten.
Webshop
The webshop is the best salesperson, available to your customers 24 hours a day, seven days a week, 365 days a year, to present and sell your services and products. It allows your customers to book appointments, buy products and vouchers or extend subscriptions and membership contracts at any time, without having to queue or wait in line. With a user-friendly link from your website to the web store, you can attract new customers. Maintaining the webshop should not be complicated, but intuitive and fast, so that you can expand or adapt your range at any time.
Personalized offer
Generating additional sales is particularly easy with the help of an online store. Customers appreciate a personalized offer. When booking a treatment, the webshop can offer a matching individual care product for use at home, or vice versa, when booking a home care product, a matching treatment can be suggested. If the product recommendation for home appeals to the customer, he pays for his products directly online with the reservation. This is just one of many examples of how you can optimize and individualize the offer. A reservation system in combination with an online store and targeted marketing campaigns generates more turnover and additional sales.
