Smart pricing in times of crisis – discover clever opportunities for new sales potential
Christoph D. Albrecht, November 21, 2023, 4:00 p.m.*
In times of economic crisis, the PRICE of products and services plays an even more important role than in an economic boom. The price has a significant impact on the profitability of companies and at the same time puts pressure on consumers’ wallets. The presentation “Smart pricing in times of crisis” is intended to provide impetus for discovering clever opportunities for sales potential. Price psychology methods can be used to achieve profitability without lowering or raising prices.